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| Task | Importance |
|---|---|
| Oversee regional and local sales managers and their staffs. | 93% |
| Resolve customer complaints regarding sales and service. | 86% |
| Monitor customer preferences to determine focus of sales efforts. | 85% |
| Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase. | 84% |
| Review operational records and reports to project sales and determine profitability. | 84% |
| Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs. | 83% |
| Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale. | 80% |
| Determine price schedules and discount rates. | 79% |
| Prepare budgets and approve budget expenditures. | 74% |
| Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications. | 70% |
| Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs. | 70% |
| Represent company at trade association meetings to promote products. | 66% |
| Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business. | 65% |
| Assess marketing potential of new and existing store locations, considering statistics and expenditures. | 64% |
| Direct, coordinate, and review sales and service accounting and record-keeping, as well as receiving and shipping. | 61% |
| Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions. | 60% |
| Direct foreign sales and service outlets of an organization. | 58% |