According to people in this career, the main tasks are...
| Task | Importance |
|---|---|
| Respond to requests for information from the media or designate an appropriate spokesperson or information source. | 91% |
| Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. | 88% |
| Post and update content on the company's Web site and social media outlets. | 88% |
| Write press releases or other media communications to promote clients. | 87% |
| Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. | 84% |
| Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. | 83% |
| Coach client representatives in effective communication with the public or with employees. | 82% |
| Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. | 81% |
| Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. | 78% |
| Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. | 77% |
| Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues. | 75% |
| Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management. | 75% |
| Coordinate public responses to environmental management incidents or conflicts. | 72% |
| Confer with production or support personnel to produce or coordinate production of advertisements or promotions. | 70% |
| Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. | 68% |
| Prepare or deliver speeches to further public relations objectives. | 67% |
| Develop marketing campaigns for environmental technologies or services. | 56% |
| Purchase advertising space or time as required to promote client's product or agenda. | 55% |
