Similar careers
Similarity is based on what people in the careers do, what they know, and what they are called. The process of establishing similarity lists is described in this white paper.
A Public Relations Specialist is a professional who manages the public image and communications of individuals, organizations, or companies. They develop and implement strategies to influence public opinion and promote products, ideas, or services.
Education: Bachelor's degree
Years in related career: None
On-the-job training: None
Projected Growth: 6.1% (above average)
Annual job openings: 27,600
Direct AI exposure: 64% of tasks
Potential AI exposure: 94% of tasks
| According to the U.S. Bureau of Labor Statistics, average income (in USD) in 2025 was $75K per year. | ||||
|---|---|---|---|---|
| Bottom 10% | Bottom 25% | Median (average) | Top 25% | Top 10% |
| $44K per year | $56K per year | $75K per year | $100K per year | $135K per year |
| Compared to other careers: Median is $24K above the national average. | ||||
Public Relations Specialists typically work in office settings, either in PR agencies, within the public relations departments of larger organizations, or as independent consultants. Their work often involves interactions with clients, media personnel, and the public. It may also include attending events or traveling for client meetings and media engagements.
Public Relations Specialists play a crucial role in shaping the perception of their clients in the public eye. Their work involves crafting messages and strategies that positively influence the public's perception and manage the reputation of their clients. This includes handling media relations, organizing events, and creating content for various communication channels.
A successful Public Relations Specialist needs excellent communication skills, both written and verbal, and the ability to think strategically. They must be adept at understanding and navigating the media landscape, maintaining good relationships with journalists, and being able to pitch stories effectively. The role also requires creativity, as PR professionals often need to find unique angles or innovative approaches for their campaigns.
The PR industry is dynamic and fast-paced, often requiring Specialists to handle multiple projects and clients simultaneously. They must stay informed about current events, industry trends, and the evolving digital media landscape. Being proactive, adaptable, and resilient is crucial, especially when managing crisis communications or navigating challenging public relations scenarios.
A bachelor's degree in public relations, communications, journalism, or a related field is typically required, which amounts to 4 years of post-secondary education. Some positions may also value relevant work experience, internships, or specific PR certifications.
Similarity is based on what people in the careers do, what they know, and what they are called. The process of establishing similarity lists is described in this white paper.
