According to people in this career, the main tasks are...
| Task | Importance |
|---|---|
| Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors. | 91% |
| Create, manage, or automate orders or invoices, using order management or invoicing software. | 89% |
| Receive and process payments from customers, using electronic transaction services. | 89% |
| Deliver e-mail confirmation of completed transactions and shipment. | 88% |
| Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods. | 87% |
| Design customer interface of online storefront, using web programming or e-commerce software. | 87% |
| Purchase new or used items from online or physical sources for resale via retail or auction Web site. | 87% |
| Determine and set product prices. | 86% |
| Calculate purchase subtotals, taxes, and shipping costs for submission to customers. | 86% |
| Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites. | 85% |
| Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software. | 84% |
| Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites. | 83% |
| Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software. | 83% |
| Cancel orders based on customer requests or inventory or delivery problems. | 82% |
| Order or purchase merchandise to maintain optimal inventory levels. | 81% |
| Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria. | 81% |
| Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware. | 80% |
| Transfer digital media, such as music, video, or software, to customers via the Internet. | 78% |
| Determine location for product listings to maximize exposure to online traffic. | 77% |
| Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising. | 77% |
| Create or maintain database of customer accounts. | 77% |
| Collaborate with search engine shopping specialists to place marketing content in desired online locations. | 76% |
| Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources. | 76% |
| Devise, select, or purchase domain name and web address. | 75% |
| Initiate online auctions through auction hosting sites or auction management software. | 75% |
| Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns. | 74% |
| Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces. | 72% |
| Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy. | 71% |
| Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls. | 69% |
| Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles. | 69% |
| Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats. | 67% |
| Integrate online retailing strategy with physical or catalogue retailing operations. | 67% |
| Disclose merchant information and terms and policies of transactions in online or offline materials. | 66% |
| Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage. | 62% |
