Similar careers
Similarity is based on what people in the careers do, what they know, and what they are called. The process of establishing similarity lists is described in this white paper.
A Market Research Analyst gathers and analyzes data on consumer demographics, preferences, needs, and buying habits to help companies understand what products people want, who will buy them, and at what price. They use this information to help companies make informed marketing and business decisions.
Education: Bachelor's degree
Years in related career: None
On-the-job training: None
Projected Growth: 13.4% (far above average)
Annual job openings: 87,200
Direct AI exposure: 23% of tasks
Potential AI exposure: 92% of tasks
| According to the U.S. Bureau of Labor Statistics, average income (in USD) in 2025 was $79K per year. | ||||
|---|---|---|---|---|
| Bottom 10% | Bottom 25% | Median (average) | Top 25% | Top 10% |
| $43K per year | $58K per year | $79K per year | $108K per year | $155K per year |
| Compared to other careers: Median is $28K above the national average. | ||||
Market Research Analysts typically work in office settings, either in marketing agencies or in-house marketing departments of various companies. Their work often involves collaborating with statisticians, marketing professionals, and other analysts. The role may require occasional travel for field research and client meetings.
Market Research Analysts play a critical role in the strategic planning of a business. They collect and analyze data on consumer preferences and market trends to help companies tailor their products, marketing campaigns, and business strategies. This requires a blend of analytical skills, statistical knowledge, and an understanding of market dynamics.
The job involves staying current with the latest market trends and consumer behaviors. Analysts must be proficient in various data analysis tools and methodologies, including both qualitative and quantitative research techniques.
Communication skills are also crucial, as analysts need to present complex data in an understandable and actionable manner to decision-makers. They often work under tight deadlines and may handle multiple projects simultaneously, requiring good organizational and project management skills.
Most positions require a bachelor's degree in market research, marketing, statistics, or a related field, which amounts to about 4 years of post-secondary education.
Similarity is based on what people in the careers do, what they know, and what they are called. The process of establishing similarity lists is described in this white paper.
