According to people in this career, the main tasks are...
| Task | Importance |
|---|---|
| Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising. | 91% |
| Maintain assigned account bases while developing new accounts. | 90% |
| Provide clients with estimates of the costs of advertising products or services. | 90% |
| Locate and contact potential clients to offer advertising services. | 89% |
| Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. | 89% |
| Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance. | 87% |
| Process all correspondence and paperwork related to accounts. | 86% |
| Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. | 86% |
| Draw up contracts for advertising work, and collect payments due. | 86% |
| Deliver advertising or illustration proofs to customers for approval. | 85% |
| Recommend appropriate sizes and formats for advertising, depending on medium used. | 84% |
| Inform customers of available options for advertisement artwork, and provide samples. | 84% |
| Write copy as part of layout. | 83% |
| Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers. | 81% |
| Gather all relevant material for bid processes, and coordinate bidding and contract approval. | 80% |
| Consult with company officials, sales departments, and advertising agencies to develop promotional plans. | 79% |
| Identify new advertising markets, and propose products to serve them. | 77% |
| Arrange for commercial taping sessions, and accompany clients to sessions. | 76% |
| Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge. | 75% |
| Write sales outlines for use by staff. | 58% |
