According to people in this career, the main tasks are...
| Task | Importance |
|---|---|
| Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. | 86% |
| Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. | 84% |
| Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. | 79% |
| Develop pricing strategies, balancing firm objectives and customer satisfaction. | 77% |
| Compile lists describing product or service offerings. | 74% |
| Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. | 73% |
| Consult with product development personnel on product specifications, such as design, color, or packaging. | 73% |
| Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. | 71% |
| Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. | 70% |
| Consult with buying personnel to gain advice regarding environmentally sound or sustainable products. | 68% |
| Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. | 68% |
| Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. | 68% |
| Initiate market research studies, or analyze their findings. | 68% |
| Conduct economic or commercial surveys to identify potential markets for products or services. | 63% |
| Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors. | 62% |
| Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products. | 62% |
| Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services. | 61% |
| Select products or accessories to be displayed at trade or special production shows. | 54% |
| Develop business cases for environmental marketing strategies. | 53% |
| Integrate environmental information into product or company marketing strategies, policies, or activities. | 51% |
