Marketing Manager

Your Fit

Income

$111K

Preparation

Considerable

Growth

6.6%

Definition
Your fit with this career
How much they earn
What they do
Job satisfaction
How to become

What is a Marketing Manager?

Marketing Managers are responsible for planning, developing, and executing marketing strategies to promote products, services, or brands. Their role involves understanding consumer behavior, market trends, and utilizing various marketing channels to reach target audiences effectively.

Sample job titles:

Brand Manager, Business Development Manager, Marketing Director, Marketing Manager

Your test results

Why this fit score?

The fit report shows your areas of fit and misfit with Marketing Manager.

Fit report

Test scores

The scores report summarizes what we learned about you. It shows your results on everything measured in the career test.

Scores report

How much does a Marketing Manager earn

Income data is from Employment and Social Development Canada's 2024 wage tables. The closest match for this career in Canada’s occupational classification system is Marketing Manager.

Bottom 10%	Bottom 25%	Median (average)	Top 25%	Top 10%
$64K per year	$90K per year	$111K per year	$140K per year	$187K per year

Compared to other careers: Median is $46K above the national average.

See income by country/state/province

What does a Marketing Manager do?

Work environment

Marketing Managers typically work in an office environment, often in corporate settings, marketing agencies, or as part of in-house marketing departments. The role may involve collaboration with various departments, meetings with clients or stakeholders, and occasionally travel for market research, events, or campaigns.

Quick task list

Develops and implements marketing strategies and campaigns.
Conducts market research to identify trends and target demographics.
Oversees branding, advertising, and promotional activities.
Manages budgets and measures the effectiveness of marketing efforts.
Leads and coordinates with marketing teams and other departments.

See full list of tasks with expert relevance ratings

Areas of specialization

Digital Marketing: Specializing in online marketing strategies, including social media, SEO, and content marketing.
Brand Management: Focusing on building and maintaining a brand's image and reputation.
Product Marketing: Concentrating on marketing specific products or product lines.
Market Research: Specializing in gathering and analyzing market data to inform marketing strategies.

Description

Marketing Managers play a pivotal role in shaping a business's public image and driving its sales and growth. They must have a deep understanding of their target market, the competitive landscape, and effective communication strategies. This role requires creativity, analytical skills, and the ability to adapt to rapidly changing market conditions and technology trends, especially in the digital space.

Strong leadership and project management skills are essential, as marketing managers often oversee diverse teams, ensuring that marketing goals align with broader business objectives. They must be effective communicators, capable of presenting ideas clearly and persuasively to various stakeholders.

Staying current with marketing trends and consumer behavior is crucial. Marketing Managers must be able to interpret data to make informed decisions and prove the ROI of marketing efforts. They often work in fast-paced environments, juggling multiple projects, which requires excellent organizational skills and flexibility.

Job Satisfaction

Sources of satisfaction

Developing creative and impactful marketing strategies.
Seeing the tangible results of successful campaigns in business growth.
Leading and collaborating with diverse, dynamic teams.

You might make a good Marketing Manager if you are...

Creative with a keen interest in market trends and consumer behavior.
An analytical thinker with strong problem-solving skills.
Adept at strategic planning and project management.
An excellent communicator and team leader.
Adaptable and able to thrive in a dynamic, fast-paced environment.

Pros:

Creative and Dynamic Work: Marketing management allows for creativity in developing and implementing marketing strategies, making the work dynamic and often exciting.
High Earning Potential: As a critical role in many companies, marketing managers often have high earning potential.
Influence and Impact: This role offers the opportunity to significantly impact a company's success and visibility in the market.
Diverse Opportunities: Marketing skills are in demand across various industries, offering a broad range of career opportunities.

Cons:

High Pressure and Competition: The role can come with high expectations and pressure to meet targets, along with intense competition.
Long Hours: Marketing campaigns often require extra hours, especially as deadlines approach, leading to a demanding work schedule.
Rapid Industry Changes: Staying abreast of fast-evolving digital marketing trends and consumer preferences can be challenging.
Dependence on Economic Factors: Marketing budgets are often vulnerable to cuts during economic downturns, which can impact job stability.

How to become a Marketing Manager

Typical education

A bachelor's degree in marketing, business administration, or a related field is typically required. Some positions, especially at senior levels, may prefer a master's degree in marketing or an MBA with a marketing concentration.

High school preparation

Courses:

Business Studies: Provides a basic understanding of business principles and practices.
Economics: Offers insights into market dynamics and consumer behavior.
Mathematics: Useful for data analysis and budget management in marketing.
Computer Science: Helps with understanding digital marketing tools and analytics.

Extra-Curricular Activities:

Participate in a School Marketing or Business Club: Gain early experience in planning and implementing marketing projects.
Join the School Newspaper or Yearbook Committee: Develop skills in content creation and advertising.
Volunteer for Community Events: Gain experience in event planning and promotion.

Preparation after high school

Bachelor's Degree: Pursue a bachelor's degree in marketing, business administration, or a related field.
Internships: Gain practical experience through internships in marketing departments or agencies.
Networking: Attend industry events and join professional organizations to build contacts.
Stay Current: Keep up with the latest marketing trends and digital tools through online courses or workshops.

More resources

American Marketing Association (AMA) - A premier marketing association offering resources, training, and networking opportunities for marketing professionals.
MarketingProfs - Provides online education, training, and resources for marketing professionals.
HubSpot Academy - Offers free online training in digital marketing, sales, and customer service.
Advertising Age - A leading global source of news, intelligence, and conversation for the marketing and media community.
Occupational Information Network (O*NET Online) - Offers comprehensive information about the Marketing Manager occupation, including required skills, job outlook, and educational pathways.
Social Media Examiner - Provides insights into social media marketing trends and strategies.
Digital Marketing Institute - Offers professional certification and training in digital marketing.
Chartered Institute of Marketing (CIM) - A leading international body for marketing and business development, offering training and qualifications.

Similar careers

Similarity is based on what people in the careers do, what they know, and what they are called. The process of establishing similarity lists is described in this white paper.