Similar careers
Similarity is based on what people in the careers do, what they know, and what they are called. The process of establishing similarity lists is described in this white paper.
Marketing Managers are responsible for planning, developing, and executing marketing strategies to promote products, services, or brands. Their role involves understanding consumer behavior, market trends, and utilizing various marketing channels to reach target audiences effectively.
Education: Bachelor's degree
Years in related career: 5 years or more
On-the-job training: None
Projected Growth: 6.6% (far above average)
Annual job openings: 34 300
Direct AI exposure: 22% of tasks
Potential AI exposure: 94% of tasks
| Income data is from Employment and Social Development Canada's 2025 wage tables. The closest match for this career in Canada’s occupational classification system is Advertising, Marketing and Public Relations Managers. According to the wage tables, average income is $115K per year. | ||||
|---|---|---|---|---|
| Bottom 10% | Bottom 25% | Median (average) | Top 25% | Top 10% |
| $72K per year | $95K per year | $115K per year | $146K per year | $187K per year |
| Compared to other careers: Median is $50K above the national average. | ||||
Marketing Managers typically work in an office environment, often in corporate settings, marketing agencies, or as part of in-house marketing departments. The role may involve collaboration with various departments, meetings with clients or stakeholders, and occasionally travel for market research, events, or campaigns.
Marketing Managers play a pivotal role in shaping a business's public image and driving its sales and growth. They must have a deep understanding of their target market, the competitive landscape, and effective communication strategies. This role requires creativity, analytical skills, and the ability to adapt to rapidly changing market conditions and technology trends, especially in the digital space.
Strong leadership and project management skills are essential, as marketing managers often oversee diverse teams, ensuring that marketing goals align with broader business objectives. They must be effective communicators, capable of presenting ideas clearly and persuasively to various stakeholders.
Staying current with marketing trends and consumer behavior is crucial. Marketing Managers must be able to interpret data to make informed decisions and prove the ROI of marketing efforts. They often work in fast-paced environments, juggling multiple projects, which requires excellent organizational skills and flexibility.
A bachelor's degree in marketing, business administration, or a related field is typically required. Some positions, especially at senior levels, may prefer a master's degree in marketing or an MBA with a marketing concentration.
Similarity is based on what people in the careers do, what they know, and what they are called. The process of establishing similarity lists is described in this white paper.
