According to people in this career, the main tasks are...
| Task | Importance |
|---|---|
| Prepare reports of findings, illustrating data graphically and translating complex findings into written text. | 91% |
| Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. | 87% |
| Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. | 87% |
| Measure and assess customer and employee satisfaction. | 86% |
| Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. | 85% |
| Measure the effectiveness of marketing, advertising, and communications programs and strategies. | 81% |
| Seek and provide information to help companies determine their position in the marketplace. | 79% |
| Forecast and track marketing and sales trends, analyzing collected data. | 79% |
| Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. | 79% |
| Monitor industry statistics and follow trends in trade literature. | 74% |
| Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. | 73% |
| Direct trained survey interviewers. | 69% |
| Develop and implement procedures for identifying advertising needs. | 61% |
