Similar careers
Similarity is based on what people in the careers do, what they know, and what they are called. The process of establishing similarity lists is described in this white paper.
A Public Relations Manager is a professional responsible for creating and maintaining a positive public image for their organization. They strategize and implement communication plans to shape public perception and increase awareness of the organization's goals and achievements.
Education: Bachelor's degree
Years in related career: 5 years or more
On-the-job training: None
Projected Growth: 5.9% (above average)
Annual job openings: 6,600
Direct AI exposure: 25% of tasks
Potential AI exposure: 90% of tasks
| According to the U.S. Bureau of Labor Statistics, average income (in USD) in 2025 was $147K per year. | ||||
|---|---|---|---|---|
| Bottom 10% | Bottom 25% | Median (average) | Top 25% | Top 10% |
| $82K per year | $107K per year | $147K per year | $205K per year | $285K per year |
| Compared to other careers: Median is $96K above the national average. | ||||
Public Relations Managers typically work in office settings, although they may travel for events, meetings, or press conferences. Their work often involves collaborating with media, organizing public events, and coordinating with various departments within their organization.
Public Relations Managers play a vital role in shaping the public image and reputation of an organization. They develop and implement communication strategies that enhance the organization's public presence and ensure consistent messaging across various platforms. This includes crafting press releases, managing social media content, and organizing public events. Their work is crucial in crisis situations, where they must quickly and effectively manage communications to maintain the organization's reputation.
These professionals work closely with media outlets, crafting stories that positively highlight the organization's initiatives and achievements. They must be adept at understanding media trends and leveraging them to benefit their organization. Additionally, Public Relations Managers often handle internal communications, ensuring employees are informed and engaged with the company's mission and values.
The role demands excellent communication skills, both written and verbal, strategic thinking, and the ability to manage complex projects and events. They must be skilled at building relationships, both internally and externally, and be able to work under pressure, especially during crisis situations or high-profile events.
A bachelor's degree in public relations, communications, journalism, or a related field is typically required. Many Public Relations Managers also have advanced degrees or professional certifications in public relations or a related discipline.
Similarity is based on what people in the careers do, what they know, and what they are called. The process of establishing similarity lists is described in this white paper.
